01 — Sports Car Subscription
Aster Motors
- Year
- 2026
- Location
- Milan · IT
- Discipline
- Sports Car Subscription
- Status
- Live
Aster reframes ownership as access. Members flow through a season of curated models — Ferrari, Pagani, Rimac — with the calm of booking a private residence.
Challenge
Legacy configurators feel like insurance forms. We had to make a six-figure decision feel effortless — as considered as the cars themselves.
Goal
Elevate perceived value, shorten time-to-reserve, and give the brand a visual system that reads as haute couture rather than commerce.
Ten weeks of interviews with private-jet operators, concierge clients, and hospitality directors. The signal was consistent: silence, restraint, and speed.
A distilled palette and a two-family type system carry the entire surface from macro to micro.
Palette
Typography
Display
Aa
GT Sectra
Text
Aa
Söhne
Step 01
Discovery workshops with founders and operators
Step 02
Editorial art direction and shot list
Step 03
Motion prototype in Rive, refined in Figma
Step 04
Design system with tokenised typography and grid
Step 05
Front-end build with Next.js and GSAP
−62%
Reservation time
+34%
AOV uplift
17
Press features