02 — Luxury Beauty Clinic
Maison Lys
- Year
- 2026
- Location
- Paris · FR
- Discipline
- Luxury Beauty Clinic
- Status
- Live
Maison Lys sits between medicine and couture. We designed a platform that speaks with the composure of a house of perfume while quietly powering a clinical operation.
Challenge
Beauty tech is loud. We had to strip the interface of any pharmaceutical residue and rebuild trust through pace, restraint, and craft.
Goal
Establish Maison Lys as the reference for modern aesthetics — a brand that could sit beside Aesop, Byredo and La Prairie without flinching.
Field visits to seven clinics across Paris and Kyoto. The prescription was clear: fewer words, better light, longer moments.
A distilled palette and a two-family type system carry the entire surface from macro to micro.
Palette
Typography
Display
Aa
Canela
Text
Aa
Neue Haas Grotesk
Step 01
Brand strategy and voice sprint
Step 02
Photography direction with a Paris crew
Step 03
Bespoke serif and micro-type system
Step 04
Booking flow prototyped with Framer
Step 05
Headless CMS build for editorial rituals
+118%
Bookings
−41%
Bounce rate
+27%
Return clients